We don't mean just startup experience, or folks who've had some previous hit growth company that sold out at a nice multiple. That's usually what any VC likes, and often a key metric that matters greatly to many venture funds. To the point that they'll line up like lemmings to throw money at a young founder that sold at a decent multiple.

Yes, someone who's been through the process and won has great seasoning and perhaps higher odds of doing it again -- but sometimes they got luckier than others who were just as good but didn't quite get the right timing or breaks.

We have found that often creating a startup that doesn't quite 
succeed gives you even more lessons and "seasoning". You likely have experienced a fuller set of ups and downs and have more scars to show for it -- ones that will help you much more in your next endeavor. 

Or perhaps you have many years of industry experience in staff roles at a medium or large company, and built up not only subject matter experience, but a wide network of contacts. You know what the issues and pain points are, have a good take on the best solutions, and can go to the right people to either help you or be your first customers. You just need some help at the logistical/admin side of growing a new company without the resources of a big one behind you.